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  • 11 May 2016

    3 Reasons to Use Social Media

    THE BENEFITS OF SOCIAL MEDIA FOR SMALL BUSINESSES

    There was a time when only a few companies knew about social media. But today, it is rapidly turning into a vital part of the modern marketing mix. Admittedly the entire marketing landscape has changed with the introduction of social media. With this revolution, managing a strong presence […]

  • 02 Feb 2016

    Marketing vs. Advertising

    You will often find that many people confuse marketing with advertising. While advertising is a part of marketing, they are actually two distinct disciplines. Understanding the difference and doing your research can put your company on the path to substantial growth.

    No matter the nature of your business, proper marketing is essential. If you don’t advertise your […]