Currently browsing: advertising
  • 11 May 2016

    3 Reasons to Use Social Media


    There was a time when only a few companies knew about social media. But today, it is rapidly turning into a vital part of the modern marketing mix. Admittedly the entire marketing landscape has changed with the introduction of social media. With this revolution, managing a strong presence […]

  • 16 Feb 2016

    The Premise of Designing Good Logos

    Logos need to uniquely represent your brand or business. Everyone agrees with this statement (I hope) but many times clients will request “something that looks like… [another logo]”, basically asking the designer to copy the basics of another logo. Your logo should be able to stand out as completely yours. Copying is not a good […]

  • 02 Feb 2016

    Marketing vs. Advertising

    You will often find that many people confuse marketing with advertising. While advertising is a part of marketing, they are actually two distinct disciplines. Understanding the difference and doing your research can put your company on the path to substantial growth.

    No matter the nature of your business, proper marketing is essential. If you don’t advertise your […]