Fire

Fire is a trendy clothing and accessories brand. This is a new business and they wanted to come out swinging with a hot, modern and appealing logo. The target audience is a younger, hip crowd, to the “young at heart” crowd.

Requirement: Bold, fiery, and able to stand alone while still representing the strength of the products. We went with red and black as the primary colors, a simple bold font and a (no pun intended) striking lightening bolt that represents the power and the impact of the brand.