Marketing vs. Advertising

You will often find that many people confuse marketing with advertising. While advertising is a part of marketing, they are actually two distinct disciplines. Understanding the difference and doing your research can put your company on the path to substantial growth.

No matter the nature of your business, proper marketing is essential. If you don’t advertise your products and services effectively, it will be difficult for your business to succeed. Attracting customers is not easy, especially today’s competitive arena. If people are not coming to check your products, then it might be necessary for you to take another look at your marketing strategy.

Understanding what makes a particular advertisement effective allows you to tailor your own marketing plans and achieve better results. Many people confuse marketing with advertising. While both are important, advertising is only a single component of the marketing process. You need to advertise and promote so that the consumer/customers are aware of your business. If no one knows about your products, no one will buy them.

Marketing consists of:
Community involvement
Customer support
Market research
Media planning
Product pricing
Public relations
Sales strategy

Marketing refers to the process of preparing your product for the marketplace. It involves understanding who your potential customers are and what they want to get from your product or service. Colors, logo and other design elements help to align the image of your product with the interests of your target audience. It is marketing that defines your brand and attracts the market share you want.

Marketing is the overall process of boosting public awareness of a product, person or service.

Advertising is the process of making your product and service known to the marketplace. It is essentially spreading the word about what your company has to offer. While marketing is the way in which you convince potential buyers that you have the right product for them, advertising is how you communicate to them the existence of that product. The dynamics of this package is the key to success in any business!

About Carol McDonald

Carol came to Florida in 2004 after spending 19 years in New York. She has a solid background in Print and Entertainment design and now partners with Design Ninjaz doing web design and branding.

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