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If Social Media is Such a Big Deal, Why Do I Need a Website?
You’ve got a Facebook. You’ve even got a Pinterest, a YouTube channel and, at the behest of your teenagers who just know it’s a good idea, a Snapchat (they’re not necessarily wrong).
You’ve cast your net far and wide with all of your social media accounts. You think your online presence looks good. So why should […]
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Geometric Patterns Add Style and Impact
Using geometric patterns to complement your designs can be very appealing, if done correctly the results can be stunning! Just slapping a nice pattern on your design doesn’t make it work because it’s the same color scheme or it’s appealing to your sense of creativity. The key is to make sure it complements what you […]
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3 Reasons to Use Social Media
THE BENEFITS OF SOCIAL MEDIA FOR SMALL BUSINESSES
There was a time when only a few companies knew about social media. But today, it is rapidly turning into a vital part of the modern marketing mix. Admittedly the entire marketing landscape has changed with the introduction of social media. With this revolution, managing a strong presence […]
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Customize Photoshop Actions and Lightroom Presets
A few tips and techniques!
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Museum Logos: Drawing the Line
A really cool article to share. Do enjoy!
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Possible Trends for 2016
Apparently the word is that audiences are getting tired of the flashy, highly rendered CGI. Animation will continue to play a strong role in graphic design but the prediction is it will have a more balanced mix of 2D animated elements bringing a unique mix of flat 3 dimensionality. Animation might find more of a […]
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The Premise of Designing Good Logos
Logos need to uniquely represent your brand or business. Everyone agrees with this statement (I hope) but many times clients will request “something that looks like… [another logo]”, basically asking the designer to copy the basics of another logo. Your logo should be able to stand out as completely yours. Copying is not a good […]
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Marketing vs. Advertising
You will often find that many people confuse marketing with advertising. While advertising is a part of marketing, they are actually two distinct disciplines. Understanding the difference and doing your research can put your company on the path to substantial growth.
No matter the nature of your business, proper marketing is essential. If you don’t advertise your […]
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